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A new boutique hotel recently opened its doors in Williams on historic Route 66 � Trailborn Grand Canyon. The Trailborn brand focuses on providing luxurious and adventure-oriented stays in iconic outdoor locations.

As the fifth historic route 66 Trailborn property, this Williams location not only sits at the gateway to a natural wonder of the world, but it also boasts memorable amenities for its guests on-site, explained Ben Weinberg, co-founder and co-CEO of Trailborn and Castle Peak Holdings.

“We offer a range of activities that create meaningful experiences for guests of all ages � from bike rides and scavenger hunts to shuffleboard, bingo and movie nights,� he said. “Families can relax by the heated pool or enjoy a meal together at Miss Kitty’s, our Southwestern steakhouse and bar. In the evenings, gathering around the fire pit with one of our s’mores kits is always a hit.�

Trailborn Grand Canyon is a family-friendly lodging option, with lots of elements that little ones enjoy, including an in-room camping experience option, which adds a fun and memorable touch, Weinberg said.

“The event space was designed to bring guests and locals together. With its saloon doors, vaulted ceilings and Western-inspired details, the design nods to the rich character of the region while creating space for connection,� Mike Weiss, co-founder and co-CEO, said.

Weinberg elaborated, “Whether it's the kitschy cowboy hats and cuckoo clocks on the walls, the authentic Southwestern dishes and regional beers or the lively programming at Camp Hall, including local musicians and Wild West Bingo -- it's a gathering place built for adventurers."

The property has 96 redesigned guest rooms that channel that classic motor lodge vibe, only elevated for that extra touch of luxury.

“Vintage-inspired design elements like velvet headboards and leather-stitched lamps evoke the charm of mid-century roadside motels, while modern amenities including walk-in showers, Grown Alchemist bath products, Tivoli Bluetooth Radios, 55� smart TVs and high-speed Wi-Fi ensure a comfortable stay,� Weiss said.

Travelers looking to explore the Grand Canyon are aptly situated while staying at Trailborn Grand Canyon, but the location also neighbors attractions such as Canyon Coaster Adventure Park and Bearizona. There’s no shortage of adventure nearby.

Plus, Trailborn offers opportunities for guests to explore northern Arizona in all its glory, with experiences available on- and off-site through Trailborn and other local suppliers. Whether it's the Flagstaff Stargazing Experience, helicopter ride over the Grand Canyon or guided Sedona excursions, there’s lots for Trailborn guests to explore during their visits.

“The hotel was designed to be more than just a place to stay � it’s a starting point for discovering the unique character and charm of Williams,� Weinberg said. “We’ve rooted the property in the local community by partnering with nearby businesses.�

Additionally, Trailborn’s “Keep Extraordinary� initiative emphasizes the company’s value in preserving the great outdoors.

“A portion of every direct booking at Trailborn Grand Canyon goes to the Grand Canyon Conservancy, which does incredible work restoring trails, protecting wildlife and educating visitors,� Weiss said.