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COUNTERPOINT

Counterpoint: Evidence is lacking that algorithmic pricing is leading to AI collusion

With new technology comes new possibilities. A side effect is where these possibilities fit into existing law. Dynamic, or algorithmic, pricing is a strategy where artificial intelligence uses data collected about market conditions to determine pricing in real time.

Algorithmic pricing has been a concern for antitrust regulators for years, even before the AI boom. While a re-examination of laws due to changing circumstances is a normal part of progress, there is currently insufficient evidence to suggest that dynamic pricing is leading to conspiracy. The potential for issues is not enough to show that they are actually occurring, and lawmakers should not create a solution for a problem that doesn’t exist.



Trey Price is a technology policy analyst for the American Consumer Institute. He wrote this for .



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