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Google has launched a new film and TV production initiative to scout projects it could fund or co-produce, Business Insider reported, a move that could help it capitalize on an industry reeling from rising production costs and potential U.S. tariffs.

The initiative, called "100 Zeros," is a multiyear partnership with Range Media Partners, a talent firm and production company known for its work on films including "A Complete Unknown" and "Longlegs," according to the report on Monday.