PHOENIX � In the evolving world of amateur sports, the three-letter acronym NIL has begun rewriting the rulebook.
Short for name, image and likeness, this concept has opened the door for monetization at all levels of athletics. A financial revolution once seemingly only available for college athletes is now trickling down all the way to the high school level. NIL is making its way into high school gymnasiums and fields with athletes across the U.S. growing their brand before stepping foot on a college campus.
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